Case Study: Behaviour Change Cornwall, UK
A deep dive into Behaviour Change Cornwall, and their unique recipe to success
Who are Behaviour Change Cornwall?
Behaviour Change Cornwall is dedicated to tackling the environmental crisis caused by ocean plastic and ghost fishing nets. They recover ocean plastic and recycle it into unique products, ensuring it never re-enters the sea. Each purchase supports their mission, creating a cycle of positive change. By partnering with customers, businesses, and charities, they promote transparency and traceability in plastic recovery, transforming waste into valuable items. Their work not only cleans the seas but also fosters lasting environmental change through collaboration and education.
For more information, visit Behaviour Change Cornwall Website. Instagram, and Tiktok
Product Range
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Bead Necklace
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Beads Necklace
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Bead Earrings
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Scallop Shell Necklace
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Trinity Earrings
What Makes Behaviour Change Cornwall So Successful?
There are many factors that lead to a successful recycling business. However, let us break down a few of the reasons we think Behaviour Change Cornwall is doing so well.
Small Easy Products
Behaviour Change Cornwall focuses on small simple products with high resale value. Small items are easier to create and very universal. This means the team can focus on doing what they do best, cleaning beaches and converting a small percentage into items to raise funds for their mission.
Price Equals Clear Action
In every product, they mention exactly where the funds from the customers’ purchase go. eg. 50% goes to clean ups, 50% goes into recycling more, etc.
Clear Mission
Behaviour Change Cornwall’s mission is to clean up the ocean plastics collected locally. Their products reflect this, by connecting the item and colour with the source material and location collected. Eg. St Agnes - Ghost Fishing Gear. Very clever!
A Bead with 1000 Uses
When Behaviour Change Cornwall started they started with just the bead mould. This simple and universal product allowed them to communicate the message and learn the process by simply adding the bead to multiple different products, from necklaces to bracelets. The combinations were endless.
Simple and Well Designed Products
All their products are unique designs to them. Behaviour Change focused on developing products that no one else had right from the start. Although this process was a little bit more expensive than selecting standard designs, it led to stronger sales, a higher quality product and a unique selling point.
Well Packaged Products
Although the items are made from plastic waste, they are beautiful, high-value items. As a result, they need high quality, sustainable packaging. They master this by creating a premium packaging experience that is on par with the rest of the brand.
Sustainable Design Studio Supplied
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Shredder Basic
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Arbour Injection Machine
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Bead Mould
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Custom Moulds
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Consultancy & Support
Let’s Hear Directly From Behaviour Change Cornwall
Below is a video pulled from Behaviour Change Cornwall’s YouTube channel. Take a moment to watch Sam’s video and maybe even give him a like and subscribe for being such an inspirational recycler!
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