Case Study: Mull Club, UK
A deep dive into Mull Club, and what makes their business so special.
Who are Mull Club?
Müll Club is a pioneering, female lead, organization dedicated to revolutionizing the UK's recycling system. They transform plastic waste into valuable, reusable products, promoting a circular economy. By partnering with businesses and households, Müll Club recycles type 2 (HDPE) and type 5 (PP) plastics, creating items like soap dishes, combs, and coasters from recycled materials. Their mission is to provide a sustainable alternative to traditional recycling methods, reducing the environmental impact of plastic waste and fostering community-driven change.
Originally based in East London, as the project grew they moved to new premises in Margate, Kent.
For more information, visit Müll Club Website, Instagram, Tiktok.
Product Range
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Zig Zag Soap Dish
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Coasters
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Combs
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Rings
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Candle Stick Holder
What Makes Mull Club So Successful?
There are many factors that lead to a successful recycling business. However let us break down a few of the reasons we think Mull Club is doing so well.
Brand Image
Mull Club has a clean and strong brand image. The colourful nature of their products is even reflected in their shop decor. Almost perfectly complimenting the colourful nature of the Sustainable Design Studio machines.
Social Media Queen
Charlie, the mind behind Mull Club, spends every day posting unique process videos about her products and shop life, building a likeable solopreneur brand following on Tiktock, Instagram and in her local community.
Clear Mission
Mull Club is recycling plastic, and its mission to reduce plastic consumption and plastic waste is front and centre in its messaging. The utilise “A New Form Of Activism” to remind you that they are fashionable trendsetters leading the way in sustainable design.
Transparent Process
While in London, the Sustainable Design Studio machines were always on show front and centre behind a glass shop front on a busy London street. While Charlie worked on making products, the process was clear to see, sparking excitement and interest in the process every day.
Well Designed Products
All their products are unique designs to them. Mull Club focused on developing products that no one else had right from the start. Although this process was a little bit more expensive than selecting standard designs, it led to stronger sales, a higher quality product and a unique selling point.
Well Packaged Products
Although the items are made from plastic waste, they are beautiful, high-value items. As a result, they need high quality, sustainable packaging. Mull Club masters this by creating a premium packaging experience that is on par with the rest of the brand.
Sustainable Design Studio Supplied
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Shredder Basic
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Arbour Injection Machine
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Fume Extractor
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Custom Moulds
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Consultancy & Support
Lets Hear Directly From Mull Club
Below is a video pulled from Mull Club’s Youtube channel. Take a moment to watch Charlie’s video and may be even give her a like and subscribe for being such an inspirational recycler!
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